For all the right reasons in the world, Pakistan is one country that never ceases to amaze. There are always new destinations to discover, new experiences to be had and more wonders to behold. As we soak in the sights and sounds of our incredible country, we are equally fascinated by the positive energy that drives our people to do a world of good. Therefore, it is with great pride that we are able to highlight both our places and people in equal measure.
First things first, DESTINATIONS is thrilled to announce our collaboration with media conglomerate, HUM Network Pvt Ltd, a media house that is globally renowned for its hardhitting dramas, record-breaking films and star-studded fashion and award shows. Together as we gear up for the launch of the much-awaited upcoming blockbuster, Superstar, this Eid ul Azha, our cover features the formidable superstar, Mahira Khan.
Leading journalist and media producer, Fifi Haroon takes us on a personal journey with the cover girl as Khan opens up about her crazy schedules, nocturnal awakenings, her desire to see the cities she flies by, food obsessions, and most importantly, the love of her life, her son Azlan.
While on the topic of generations, it is important to note that our key focus in this issue remains nature and its protection. Keeping true to our government’s vision to promote, conserve and protect the environment, our latest initiative is #SaafDestinations, an awareness campaign centered around keeping Pakistan clean, green and eco-friendly.
We have donated a few hundred trees to two leading plantation drives in Lahore, Afforestation Lahore and the Sherpa Forest, which are dedicated to conserving and restoring Lahore’s green cover.
Speaking of eco-friendly practices and sustainable tourism, a detailed discussion on wildlife and nature conservation is not only imperative, but urgent. One that can no longer be differed or postponed. Did you know Pakistan is home to the third largest population of snow leopards! However, their numbers were in steady decline until active measures were taken to ensure a stabilization of their total population number. We feature two key people who are actively involved with two different entities that have teamed up in order to protect this mythical feline from extinction. We chat with scientific officer at the Biosciences Department, COMSATS University, Katie Sipra and Chief Executive BWCDO, Ghulam Mohammad, and learn about the successful impact of their endeavors.
In fact, there’s something in here for everybody. As you flip through this edition, you will find two of our most exclusive, signature anthologies of destination information. During the course of the last three years, DESTINATIONS has established itself as the pioneering platform for travel guides with compilations that are carefully curated, highly personalized and extensively researched, now serving as the go-to travel source for many an adventurer across Pakistan.
So this season as you head up north, let our guides to the magical valleys of Chitral and Skardu be the most trusted, discerning and definitive navigation source for you. Through these pages, we take you on journeys near and afar – filled with an endless sense of wonder and adventure. Surely, it’s time to hop onboard now!