In 2016, we launched DESTINATIONS, Pakistan’s premier luxury travel and lifestyle magazine. We promised to highlight the best Pakistan has to offer the world in terms of travel, culture, lifestyle, fashion and the arts.

Four years later, as the world collides and reels from the effects of a global pandemic, our goals remain unchanged. But our realities have adapted to this fluid situation. As the sense of touch becomes a tale of caution, we have wholeheartedly embraced a complete digital reform.

However, the content in terms of storytelling, visual representation and text documentation remains steadfast in quality, without compromise. As we journey across Pakistan – from Karachi to Khyber, in this land of unique and contrasting wonders, our unwavering commitment to all areas and regions stays balanced and equal.

Where there’s deep love for the mountains, there’s an unconditional acceptance of our urban mass. The journey of the Indus defines our course. From the snow laden mountains in the north, as it flows through the plains of Punjab before joining the Indian Ocean in the south, the rhythm of this mighty river sets the tone for our narratives.

Internationally acclaimed contemporary artist and recipient of the Presidential award, Sitara e Imtiaz (Star of Excellence), Imran Qureshi makes an unforgettable trip to one of the most beautiful places in the world – Dir district in Khyber Pakhtunkhwa. Together with his band of friends and family, he finds himself fascinated by the untamed beauty of Kumrat, and the neighboring Dou Jungi and Jahaz Banda.

Dialling the focus back on the dire ecological challenges facing us as a young tourist destination, may it be reminded that our collective failure to imbibe and implement our National Climate Change Policy has put the future of Pakistan in uncertain hands. Therefore, the time to act is now, because the urgency to mend our ways for a sustainable future has never been greater.

As we embark on different journeys through life, through space, through time, the element carrying us forward must always be: mindfulness. For us at DESTINATIONS, the motivation lies in a single sentiment, love Pakistan.

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